A new document has been added to the Society for Political Methodology Website.

Title: Conjoint Analysis Tools for Developing Country Contexts

Author(s): Alexander Meyer, Leah R. Rosenzweig

Entry Date: 2016-02-01

Keyword(s): conjoint analysis

Abstract: Conjoint analysis has recently become popular in political science as a tool to understand how respondents choose between multidimensional alternatives. Originally developed for marketing research, political scientists have recently applied this method to understand how citizens evaluate policies (Horiuchi, Smith and Yamamoto, 2015), candidates (Carlson, 2015; Rosenzweig and Tsai, N.d.) and immigrants (Hainmueller, Hopkins and Yamamoto, 2014; Berinsky et al., 2015). With its growing popularity, conjoint analysis is increasingly being employed across a variety of contexts and respondent samples. Researchers are now applying this method to study attitudes and behaviors in developing countries. However, these contexts pose problems for existing tools and implementation practices. We developed tools to overcome these obstacles that can be used to implement the conjoint method in contexts where surveys are conducted offline and with illiterate respondents.

http://polmeth.wustl.edu/node/1250

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